About
Golden Triangle
Our Founders' Journey
Jaiveer Singh and Nirmal Singh share more than a business — they share a lifelong bond. Childhood friends who dreamed big together, they took different paths in 2009 — Jaiveer moved to the United Kingdom, where he immersed himself in international trade and consumer insights. Nirmal remained in India, building a robust network of trusted growers and suppliers of premium rice and spices.
Despite the distance, their shared dream never faded. Years later, they reunited to bring Golden Triangle to life — a brand that combines their strengths and tells a story of trust, heritage, and global ambition.
Our Story
From Friendship to a Global Food Brand
Golden Triangle was born from the lifelong friendship and shared vision of Jaiveer Singh and Nirmal Singh, who grew up together dreaming of building something meaningful. While Jaiveer moved to the United Kingdom in 2009, gaining deep insight into international markets, consumer behavior, and global trade, Nirmal remained in India, dedicating himself to the art of sourcing the finest rice and spices from India’s rich agricultural heartlands. Their combined expertise — Jaiveer’s understanding of UK and European food markets and Nirmal’s trusted grower relationships and sourcing knowledge — forms the foundation of Golden Triangle, a premium food brand rooted in authenticity, integrity, and craftsmanship. With complete control from farm to shelf, the company ensures consistent quality, traceability, and ethical sourcing. Their first UK product launch marks just the beginning of a long-term strategy focused on premium positioning, direct sourcing, and scalable growth. Whether supplying retailers, boutique stores, or foodservice partners, Golden Triangle delivers not just products, but a promise — to bring the true taste of India to the world, crafted with passion, trust, and heritage. Welcome to a new standard of taste.
Our Values
At Golden Triangle, we are full of optimism and curiosity — not just about food, but about life. We love to inspire, engage, and spark intrigue through the flavors we bring to the table. You’ll never catch us being passive; we roll up our sleeves, grab our knives and forks, and take an active role in shaping food culture. We believe that by sharing authentic tastes from diverse regions, we can help foster a more inclusive and accepting world. And yes — we know it’s still rice and spices… we haven’t lost our sense of perspective.
Our Mission
At Golden Triangle, we believe impact starts with intention — and ours is clear: to connect people through honest, flavorful food. By sourcing directly from trusted farmers in India and delivering quality products to global kitchens, we’re not just trading rice and spices — we’re building bridges between cultures. Our work supports ethical sourcing, empowers rural communities, and brings authentic taste to the forefront. Every grain, every spice carries a story — and we’re here to share it with the world, one plate at a time.
